Advertisement plays a significant role in the determining the lucrative success of a product or service in capitalist economies of the world. In a country of 1.3 billion, where advertisement to a great extent, furnishes in influencing consumers’ buying capacity, Surrogate advertisement feed fallacies attributing to propagandize and endorse the goods which are subjected to advertising bans, instilling the brand amongst the consumers of these illicit products. Absence of legal framework regarding the surrogate advertisement in India persuades to the continuation of veiled illicit practices. Hence this paper talks about the exercising legal frameworks, conventions, policies and institutions including the relevant judgements and detailed analysis along with recommendations suggesting the resolutions which can considered in curbing the prevalence of surrogate advertisement industry.