The world seems closer with what we call ‘Internet’ where millions of IP rights are seen violated blatantly on a daily basis. This critical study of IPR in Media environment depicts the ways in which economy of Media is being driven by IP. But lately, these IP violations have taken place in seemingly boundless ways all thanks to the nascent stage we are living in, totally delusional from International scenario. This paper is aimed at highlighting the IP rights available in every profound category of Media be it Internet, Sports Broadcasting, Celebrity Rights, & Music Industry and establish the need for a stronger base for a proper establishment of IP Rights. Therefore, this paper would address the issue of ‘Why and How’ IP should be contrived with new laws & regulations that might help it to grow in a positive manner when it comes to Media Rights.