ARCHIVES
VOL. 12, ISSUE 2 (2026)
Social Media surveillance and privacy erosion in India: Legal Framework, Digital Rights, and citizen vulnerability
Authors
Rachana Gupta, Dr. Rajendra Prasad
Abstract
Social media has revolutionized the way people
communicate and engage with the population in India, yet it has also increased
the threats of surveillance, misuse of data, and invasion of privacy. Within
the framework of this paper, a critical look at the way social media platforms
are the strong data-collection ecosystems, which allow constant monitoring,
profiling, and tracking of users behaviour will be provided. It sheds light on
the growing susceptibility of Indian citizens because of lax consent procedures,
obscure privacy policies, algorithmic surveillance, and the commercialization
of personal data. The paper also examines the Indian jurisprudence of digital
privacy, such as constitutional protection of Article 21, the influence of K.S.
Puttaswamy v. Union of India, and the legislative policy of the Information
Technology Act, 2000. The Digital Personal Data Protection Act, 2023, is given
particular attention with a focus on how well this act can enhance privacy
protection alongside pinpointing the issues of enforcement and exemptions. This
paper claims that the breakneck pace at which social media surveillance is
expanding is a significant threat to individual autonomy, democratic freedom
and even the rights of digital citizens. It is concluded with the
recommendations of greater regulatory responsibility, platform transparency
requirements and better privacy regulation to ensure citizen protection in the
digital changing India.
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Pages:65-68
How to cite this article:
Rachana Gupta, Dr. Rajendra Prasad "Social Media surveillance and privacy erosion in India: Legal Framework, Digital Rights, and citizen vulnerability". International Journal of Law, Vol 12, Issue 2, 2026, Pages 65-68
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